Utah makes you feel things—joy, pride, connection, energy, and a contentment that settles deeply into your bones. Or, in a single word—love.
Creating a metaphor between the visitor's experience with the land and the people they travel with, we capture what extensive research has shown motivates all tourism—the feeling of love.
In Love In Utah didn't just meet expectations, it shattered them. The campaign delivered the highest ROI in Utah Office of Tourism history.
Creative Director + Copywriter, Julie Comstock
Client Partner, Kylie Kullack
Producer, Sam Browning
Strategist, Molly O'Neill
Designer, Jamie Lancaster
Designer, Chad Keyes
Motion Designer, Nick Carpenter
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